Commercial from youtube Essay Example | Topics and Well Written Essays - 250 words

Commercial from youtube - Essay Example This implies that the target is mostly teens or youths who are still in college or new in their respective jobs (Samsung Galaxy 1). Psychographics in commercial involves lifestyles, behaviors, and psychology of customers. The Samsung galaxy S4 commercial is a graduation pool party, which implies that the target market is a group of youths or elders who like having fun. On contrary to demographics that identifies the buyers, psychographics determines the reasons why customers purchase a product. Since the commercial is a graduation pool party, a number of demographics and psychographic aspects are absent. For instance, the commercial does not fully cover the customers in rural areas as well as the ageing population. Overt message found in commercials is a blatant form of advertisement commonly used in television, newspapers, leaflets and billboards. The Samsung commercial features numerous television channels such as TNT during NBA broadcast (Samsung Galaxy 1). Covert is opposite to overt in the Samsung galaxy s4 commercial. One dominant aspect of the covert message is product placement where many visual references to the product are evident in the video. The advantage of covert message is that it captures the attention of